Thursday, April 17, 2014

"Vintage" Easter Card

Happy (almost) Easter everybody!

I have a few Easter cards from the 70's & 80's and wanted to share one with you, today. Not only because of the design but also because of the manufacturing methods used at that time. It's very different than what we would consider "acceptable" today - especially those of us who are printing with painstakingly slow (and expensive) letterpresses. 

This particular card was created by the Norcross greeting card company. They are attributed with creating the first commercial Valentine's Day cards. The company was founded in the mid-1920's by Arthur Norcross, his wife June and their daughter. Sadly it went out of business once Arthur passed on in 1969 and was sold several times thereafter.

It's an unusual size for today - 8" x 4"

I'm guessing, but it feels like they used a 70lb. text weight stock.

Nothing to note about the yellow or text on the inside - it just looks like your typical 4/4 (or 4/2 if that yellow was a spot color) card, right? 

But here's the interesting part, not only is the stock pretty thin, but it folds open into one piece - 16" x 8" so when it's folded together (no tape or glue holding the pieces together) it feels thicker AND it's only printed 4/0... pretty clever, but also pretty cheap. I don't know the cost of this card at the time - maybe it was really inexpensive, but I notice this manufacturing style on a lot of cards from this era. Interesting to see how things have changed. And who knows, maybe we'll all be utilizing this cost-effective method in the future, recycling the idea with a twist to make it sound innovative or environmentally-minded? I can't imagine using it myself, but never say never, right?!