Saturday, April 19, 2014

Happy Easter Cards (more)

Happy Easter!

Here are three more cards from my lil' collection of sometimes unattractive cards from long, looooong ago.

Just like the other card I shared with you recently, what's really interesting with a lot of these cards is the manufacturing process. Sometimes you can see just how cyclical design can be, other times you cringe at the ideas and the process by which they chose to bring a product to fruition.

Not sure when this American Greetings card was manufactured but I think it was in the early 90's. Not much to say, really - I just thought it was worth sharing... so much foil!

This beauty is from Hallmark. Time has not been kind to this card, no siree! It's like looking at an old photo album and cringing at the clothing styles - you just can't believe this stuff was considered good design. 

What's interesting though is the process by which they created the cover image. As you can see, they've printed the photo onto a piece of acetate which is then wrapped over and around a piece of white card stock. I should have taken a photo of the inside as well. It's very similar to the Norcross card I shared with you the other day. It's a 4/0 print job with a lot of careful folding. The interior is yellow with some VERY ROMANTIC text and then there's this white cover.  But because of the folding choices they've made and the acetate binding together the front and back of this quad-fold card, it looks a lot cleaner than other examples. Interesting choices...

I really like this card Norcross for several reasons. Firstly, the illustration is, to me, perfect for this era. It's just so darned loose, fun, and happy. Almost a little Mad Magazine in style.

Secondly, and more importantly, I love the added fold-out element on the inside. I don't know what this is called but it looks fabulous in person. I've never seen this specific type of embellishment on other cards, however, if you look back at my Victorian-era Valentine's Day cards posting(s), you'll see something very similar. I really do feel a lot of design styles travel in circles, especially when an idea is a good one. You want to see it in more than one generation!