Legion Moving Announcement

I've been meaning to share this for ages. It's a moving announcement I designed for Legion Paper in NYC last summer. Great two color piece with a third blind hit for the clouds. As always - great printing by Ronnie Williams at DeFrance Printing. 

Old Card Design

For a number of years I worked as lead designer on a historically significant animated cartoon character: Gertie the Dinosaur. It's an interesting story (and property) and I'll tell you more about it another time. I only mention it now because of today's submission, a birthday card I designed for my boss at the time. Unfortunately, I don't recall what it said inside and I only took a photo of the front.

A Card You'll Never See in Production

I'm in the middle of a card design-a-thon right now and thought I'd share an image I know will never make it to press. This happens a lot more than I'd like. Sometimes, if I'm lucky, I'll know early on that the design isn't going to work. Unfortunately, in this case, it didn't dawn on me until I was pretty much done. Sigh.

It's one of my Rebus cards… can you figure it out?! It's just too gross - I can't figure out a way to design a cute brain. Cute? Brain? Isn't that an oxymoron?! I don't think that's even possible.

Maginating's Humble Beginnings

For those of you who might be interested in our Origin Story, here's a little ditty about how Maginating began…

Back in 2005 I was at a restaurant in Los Angeles with my sister (BTW - the restaurant is Clementines www.clementineonline.com - believe me, it's worth mentioning). Fortunately, she suggested I check out the shop next door... thought I’d think it was pretty cool. Turned out it was Sugar Paper, a letterpress company who, at the time, specialized in their own stunning custom letterpress. This included a storefront as well, selling an amazing assortment of letterpress cards. It blew me away - I’d never seen anything like it before! One of the owners was in the shop that day and was very kind – she was happy to answer all my questions.  

About six months later I was fortunate enough to meet Bob Paduano – a master of all things letterpress. Bob had been in the business a long time and, eventually, was able to find and restore a Kluge 10x15 platen press for me.  This is an amazing press and, in my opinion, much better than the C&P equivalent. A couple features I really like on the Kluge, compared with the C&P, are:

- Kluge has six rollers
- ink disc can move up and down which really helps with cleanup
- has an ink fountain
- the cast iron bits are much thicker which = more robust (though I doubt you could do much damage to any platen press!)

Here's the unrestored version - yikes!

At the time I was doing freelance design work so, for about a year, whenever I had a spare moment, I worked down in the garage – trying to figure out this big hunk of cast iron. I never took any classes. I would have but wasn't able to find any that taught printing on a platen press. It seems that, for safety reasons, classes are most often taught on Vandercooks or very tiny table top presses. So I kept looking online for answers, spoke with all sorts of helpful and generous printers, read books - anything I could do to learn how to print well. It took some time but eventually my knowledge base grew to a point where I was able to get going at an operable speed.

Behold... a restored Kluge!

This went on for about a year until it got to a point where I realized that if I was going to create a greeting card company, I needed to commit myself, one-hundred-percent. So I did! I stopped taking on any freelance work and dedicated all my time to printing and building a card line. A pretty significant leap, somewhat blind, but something I felt was necessary.

 The Kluge arrives at our garage.

 Maginating's first "studio" (aka the garage) thanks goodness we were in Los Angeles at the time - no heating in there!

 On the bottom R corner of this image you can see a bit of my first print job - a wedding invitation for a friend. How crazy is that - a wedding invitation?! Please, don't be dumb like me, do anything other than a wedding invitation (and map and RSVP card and corresponding envelopes) for your first print job!

On the top R corner of this image you can see three cans of ink: Sage, Black, and Egg White (those are the names for our house colors). That's all I had - three colors! Just enough for the job. And it was rubber based ink. Maginating's cards were printed with that for a very long time.

A Fabulous Picture Book

Every once in a while I'd like to feature some work by other artists who've honed their "maginating" skills to a very impressive degree.

Today will be Entry Number One which falls to the brilliant picture book, Journey, by Aaron Becker.

This is Mr. Becker's first foray into children's books. Not a bad start considering it's already garnered a Caldecott Honor, New York Times Best Illustrated Books Award, and a Junior Library Guild Selection, to name a few!

To tell it best, here's what he has to say about his book, My debut children's book, Journey, follows the adventure of a young girl who escapes the boredom of home to find a magical realm - in which she can control her destiny with her imagination. Though nary a word graces its pages, it couldn't tell a fuller, expansive adventure. It's an incredible accomplishment and is, in my estimation, one of the best children's books I've ever seen. I would recommend it to anyone who enjoys the unpredictable possibilities of a childlike, boundless imagination.

Check out www.storybreathing.com if you'd like to know more about his process. Most excellent in every way!

It's Official!

In August, 2012 we began the process to apply for some federally registered trademarks. 

For those of you who are interested, here's a quick explanation regarding the use of a ™ (trademark) designation versus a ® (registered trademark) designation:

A trademark is a symbol, word, or words established by use or legally registered as representing a company or product.

You can use ™ on any mark that you wish to designate as a trademark. No registration is required, and in most states this will actually give you some "common law" trademark rights. Anyone can assert that anything is their trademark but it does not necessarily mean that the user has exclusive rights nor is it federally protected.

You can use the ® designation only after you obtain a federal trademark registration from the US Patent and Trademark Office (USPTO).  This process requires filing an application with a fee and establishing that the owner is entitled to exclusive use of the mark associated with particular goods and services. During the application process you may NOT use the ® designation as it is illegal. You must continue to use nothing or the ™ designation until the federal registration is issued.

Sources: http://www.uspto.gov/web/offices/tac/doc/basic/register.htm and https://www.wikipedia.org

I'd wanted to do this for some time but didn't know where to begin. When we lived in Los Angeles, I'd spoken with a lawyer through the non-profit organization, California Lawyers for the Arts http://www.calawyersforthearts.org and had received some great free counsel. That said, it sounded very expensive, time consuming, and complicated. As there were plenty of other things needing my attention with this card company, I put it aside for many years.

Then I began seeing ads online for www.legalzoom.com, an organization founded by the well-known O.J. Simpson lawyer Robert Shapiro, and thought I'd give them a call to see what kind of services they offered and, if available, what it would take to acquire some registered trademarks.

Turns out it's not very complicated or expensive so I proceeded to move forward with Legal Zoom and their trademark registration process.

I knew I wanted to register the word "Maginating" but also knew I didn't want to use "letterpress + design" any longer, let alone register those words. We were moving away from letterpress and into alternative printing methods so now was an appropriate time to substitute another phrase - something that described a "bigger-picture" company. I'd written down "a make-believe company" in my sketchbook several years before and really liked it. I thought the phrase best described who Maginating is with the same kind of whimsy our designs already exhibited, so we applied to register that phrase as well.

Throughout this process we, as a company, were claiming exclusive rights to the words "Maginating" and the phrase "a make-believe company" within the United States and the paper industry. But even though we were making this claim, in order to obtain a federal registration, we had to prove we were the first  and only company to use these words/phrases within our respective industry. We had to prove that no one else owned the rights to this collection of words.

I was pretty sure "Maginating" was available since it was a word I made up as a little kid. I'd use it like a verb, a way to describe the use of one's imagination. While I'd never heard the word used by anyone else before, that didn't eliminate the fact that someone might have made it up and was already using it somewhere else in the US. This registration process would officially prove who "owned" the word. The phrase, "a make-believe company," however, was not something I felt confident about. I figured someone else must have registered it already, but I liked the phrase so much I was willing to take the chance.

In late August of 2013, we received official paperwork from the USPTO that both the word "Maginating" and "a make-believe company" (with the hyphen) were officially, and most importantly, federally, ours.

Countdown to Valentine's Day: Part V

Happy Valentine's Day!

I wanted to save this card for today because it's fannncy. Not fancy in the way that cards of this generation can have all sorts of baubles and glitter and bits on the front, nor is it fancy in the way some cards have music or vibrating parts. It's fancy in the sense that it's a semi-popup, 8 page greeting card. I should also mention that it's pretty big, 10.75" x 7.5" on a nice matte stock and is produced by Hallmark.

It's simply divided into each season of the year. Spring gets the front page and the remaining seasons are full spreads. Unfortunately, the popup portions of each spread are not very clear in my photos, but  just know that summer and winter have some popup foreground elements.

Here's each season and the corresponding copy: 

We will be sweethearts 
when spring fills the air,
we'll find enough rainbows
and flowers to share…
and we'll love.

 We will be sweethearts
when summer's sun shines,
we'll dream dreams together
and have happy times…
and we'll love.

 We will be sweethearts
when autumn leaves fall,
we will be thankful
for joys great and small…
and we'll love.

We will be sweethearts
when winter winds blow,
we'll spend cozy moments
beside the hearth's glow…
and we'll love.

Happy Valentine's Day
To My Sweetheart for All Seasons 

While you probably won't see Maginating producing a card of this style in the foreseeable future, isn't it neat to remember how vast and varied the same fundamental sentiment of "I love you," can be conveyed time and again - and through the ages. Like I said in an earlier post, love is love - no matter what, and time never changes this fundamental fact.